Websites that load fast, convert visitors, and your team can actually edit.

Conversion-focused website design for US retailers and SMBs is not about more pages or fancier animations — it is about a site that loads fast on mobile, ranks on Google, converts visitors into qualified leads, and stays editable by your marketing team after launch. That is the standard we hold every build to: WordPress, Shopify, Webflow, or custom Next.js, measured against Core Web Vitals and on-page SEO, not a designer's preference.

How we pick the right platform for your business

Choosing the platform is the most consequential decision in a website project. We choose based on who edits the site after launch, what it has to integrate with, and how fast it has to load — not on what is trending. Our default platform matrix:

• WordPress — when your marketing team owns daily edits, you have an existing WordPress ecosystem, or you need a flexible CMS with strong plugin support. Sweet spot: 10–50-page marketing sites for retailers, B2B services, and SMBs.
• Shopify — when you sell products. Better than WooCommerce for hands-off operators, better than custom builds for stores under 5,000 SKUs. We build on Shopify 2.0 with Liquid + custom sections.
• Webflow — when design fidelity matters more than long-tail SEO, and your marketing team values a true visual editor. Sweet spot: brand-led service businesses, small portfolios.
• Next.js (custom React) — when you need integrations beyond plugin land, server-rendered performance, or a headless CMS like Sanity, Payload, or Contentful. Sweet spot: B2B SaaS, multi-locale sites, sites with custom data layers.
• Migrations — from legacy WordPress, Magento, custom CMS, or aging Shopify — handled with redirect mapping so you do not lose Google rankings during cutover.

Performance, Core Web Vitals, and mobile-first by default

Every site we ship targets a Lighthouse score of 90+ on Performance, Accessibility, Best Practices, and SEO. Concretely that means LCP under 2.5 seconds, INP under 200 ms, CLS under 0.1 — the three Core Web Vitals Google ranks on. We hit it by serving AVIF/WebP images, preloading the LCP hero, fonts loaded with display:swap, code-splitting by route, immutable caching on static chunks, and a 60-day image cache TTL. Mobile-first is not a checklist item; it is the default render target.

SEO baked into the build, not bolted on after

Every page ships with title and meta hygiene, structured data (Organization, LocalBusiness, FAQPage, Service, Breadcrumb), a generated sitemap, robots.txt, canonical tags, hreflang for English locales, OG and Twitter cards, and AI-crawler-friendly content (GPTBot, ClaudeBot, PerplexityBot, Google-Extended allowed). What you do not get is keyword stuffing — Google's 2026 algorithm penalises it, and visitors hate it. Ranking depends on content and authority too, so plan on ongoing content and link-building work alongside the build.

CMS handover so your team can actually edit

The number-one reason marketing teams stop maintaining their site is that they cannot edit it without calling a developer. We solve this at the platform-choice stage and reinforce it at handover. WordPress and Shopify stores get a written editor's guide. Custom Next.js builds ship with a headless CMS (Sanity, Payload, or Contentful) and a 60-minute training session for your team.

Who this is for

US retailers, e-commerce brands, B2B services, and SMBs whose current site is older than two years, slow on mobile, or impossible for the marketing team to edit. Typical engagements are 4–6 weeks for an 8–12-page marketing site, 6–10 weeks for a Shopify or WooCommerce store, and 8–14 weeks for a larger custom React or Next.js build. Every project ships with a 30-day post-launch warranty.